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Videos

Get a G.R.I.P on the new normal

ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads...

Catalogue: Insights Festival 2020
Authors: Corette Haf, Ilka Kuhagen, Jay Zaltzman, Piyul Mukherjee, Roben Allong
September 15, 2020
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Citation

Haf, Kuhagen, Zaltzman, Mukherjee and Allong (2020a, September 15). Get a G.R.I.P on the new normal. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/get-a-g-r-i-p-on-the-new-normal


Research papers

Water wows

With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Pia Mollback-Verbic, Piyul Mukherjee
Company: Quipper Research
November 13, 2011
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Citation

Mollback-Verbic and Mukherjee (2011a, November 13). Water wows. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/water-wows


Research papers

Haggling, bargaining and fixed price policies

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small kirana or general store, as well as hawkers.The organised retail sector is in its infancy, while consumers...

Catalogue: Retail 2007
Authors: Damodar Mall, Piyul Mukherjee
February 19, 2007
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Citation

Mall and Mukherjee (2007a, February 19). Haggling, bargaining and fixed price policies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/haggling-bargaining-and-fixed-price-policies


Research papers

The hot buttons that trigger the entire nation

Brands that consistently do well in the market place are the ones that forge long term relationships with the consumer. These brands connect as they are anchored in powerful insights which trigger a positive response with the target audience....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Subramanian Krishnan, Piyul Mukherjee
March 30, 2003
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Citation

Krishnan and Mukherjee (2003a, March 30). The hot buttons that trigger the entire nation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-hot-buttons-that-trigger-the-entire-nation